Strategic Site Acquisition NSW for National Retail Expansion
At a glance
- Client: Wizel Property Group (WPG)
- Scope: Strategic site acquisition and market validation for a national retail/commercial network expansion.
- Horizon: 10-year demographic projections and residential development forecasts.
- Deliverables: Comprehensive report and executive presentation featuring macro demographic future outlook, target market modelling results and site-specific assessments.
Project Objective: Data-Driven Strategic Site Acquisition NSW
Demographic Solutions was engaged to lead a Strategic Site Acquisition NSW project for Wizel Property Group, identifying a minimum of 10 high-growth retail locations. Focusing on blue-collar demographic concentration, we validated each site’s long-term commercial viability. Our strategic catchment modeling pinpointed future growth corridors for the client’s target audience, enabling a proactive expansion strategy into NSW’s most lucrative untapped markets.
What we did
- Comparative Catchment Benchmarking: Conducted a rigorous analysis of existing store performance in NSW and Victoria to establish success benchmarks and identify critical network gaps.
- Target Market Quantification: Utilised longitudinal Census data to map the mobility, density and evolution of the blue-collar workforce over the preceding decade.
- Strategic Growth Forecasting: Leveraged proprietary data on residential development pipelines to model population growth and co-location opportunities over a 10-year trajectory.
- Competitive Intelligence & Logistics: Synthesised competitor footprint mapping with average travel-time analysis to refine recommendations into a shortlist of commercially superior locations.
Strategic Outcome: Validated Markets for Sustained Commercial Growth
Demographic Solutions successfully validated 13 high-potential markets, providing Wizel Property Group with a data-driven roadmap to mitigate investment risk and secure blue-chip assets. This project integrated long-term growth forecasting with precise spatial modelling, ensuring the client’s New South Wales expansion is grounded in sustainable demand from the evolving blue-collar demographic.
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